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Footwear Industry Trust

After more than a decade, 'Footwear Friends' needed a rebrand. New website. New name. New copy. Working closely with Deadeye Design I followed a brief to maintain a compassionate community oriented tone while keeping the copy fresh and relatable.

The result is a smooth professional site, characterised by great design and copy that speaks to you in normal language; simply and eloquently drawing you into the great work this charity does

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